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Penguin II: What can we expect? If you were lucky enough to have come through Google’s first rollout of their Penguin algorithm update, you may have become complacent since so many websites bit the dust never to recover at that time. Consider this a warning that Penguin II is coming. Google’s Matt Cutts has warned that the next Penguin update is going to be even more stringent. We can expect that lots of websites are going to be hit because of bad linking practices. SEO is moving away from links and further toward content… Up until the rollout of Penguin I on April 24 2012, incoming links were a huge part of getting your website to rank well. Webmasters all over spent their days running after links–the good and the bad. Post-Penguin many of them were wringing their hands in shock and disbelief at the sudden loss of ranking and traffic. And it wasn’t until this time that anyone had given much thought to the subject of negative SEO. Here’s just one result of the negative SEO fallout that can be traced back to Penguin. Penguin has people scared. I’ve just had someone ask me to remove links that they posted in the form of comments to one of my websites back in 2010. Many of my colleagues have also had link removal requests. Webmasters are removing the good with the bad in an effort to recover from Penguin I. It’s important to be objective when removing links. If you have a link from a site with a PR of 3 or 4, it’s unlikely that it’s a spam site. Anyway, content is suddenly even more important than it ever was, and good content is […]