"The Vikings, who were hunting for narwhals in the cold Arctic waters, sold their tusks to the superstitious European nobility, advertising them as unicorn horns. Demand was high because the naïve Southerners were convinced beyond doubt that unicorns truly existed. Not that anybody had seen one. People just yearned to believe in made-up stories."
Chasing the Horizon, an excerpt from the Atlas of Prejudice, Volume 2 by Yanko Tsvetkov. (via atlasofprejudice)
Sounds like things haven’t changed much :-)